Course Overview

Learn how to promote businesses online and build high-income digital growth skills.

At The Earth Computer Institute (Ranchi & Daltonganj), our Digital Marketing certification program is designed for students, job seekers, entrepreneurs, and working professionals. You will gain 360-degree expertise in Search Engine Optimization (SEO), Google Business Profile local ranking, Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube PPC), Content Creation, Email Marketing Automation, and Google Analytics 4 (GA4).

Learn to drive organic traffic, run high-converting paid ad campaigns, generate verified business leads, and measure campaign ROI through live practical assignments and case studies.

Detailed Syllabus & Modules

6 Structured Modules

1 Module 1: Fundamentals of Digital Marketing & Brand Strategy

› Traditional vs Digital Marketing, Inbound Marketing concepts & Buyer Persona mapping
› Digital Marketing Funnel: Awareness, Consideration, Conversion, and Retention
› Competitor Analysis, Market Research & Digital Branding Strategy
› Website Fundamentals, Landing Page Structure & Conversion Rate Optimization (CRO)

2 Module 2: Search Engine Optimization (SEO) & Google Ranking

› How Search Engines Work: Crawling, Indexing, and Search Algorithms
› Keyword Research & Competitive Gap Analysis with industry tools
› On-Page SEO: Title Tags, Meta Descriptions, Headings, URL Structure, and Schema Markup
› Technical SEO: Core Web Vitals, Mobile-friendliness, XML Sitemaps, and Robots.txt
› Off-Page SEO: High-Authority Backlink Acquisition, Outreach & Guest Blogging
› Google Search Console setup, Indexing Audits, and Performance Tracking

3 Module 3: Local SEO & Google Business Profile (GBP)

› Google Business Profile (formerly GMB) Setup, Verification, and Category Selection
› Ranking in the Local 3-Pack on Google Maps for Ranchi & Daltonganj searches
› Local Citations, NAP Consistency (Name, Address, Phone) & Review Management
› Hyper-local Geo-targeted campaigns to drive walk-in customers and telephone enquiries

4 Module 4: Social Media Marketing (SMM) & Content Creation

› Instagram & Facebook Marketing: Organic Growth Strategies, Reels, Stories & Carousels
› LinkedIn Marketing for B2B Lead Generation and Professional Personal Branding
› YouTube Channel Setup, Video SEO, Keyword Tagging, and Monetization basics
› Graphic Design & Content Creation with Canva and AI Copywriting tools (ChatGPT, Jasper)

5 Module 5: Paid Advertising - Meta Ads & Google Ads (PPC)

› Meta Business Suite & Ads Manager: Campaign Objectives, Ad Sets & Placements
› Laser-targeted Audience Segmentation: Detailed Demographics, Interests & Lookalike Audiences
› Google Ads (PPC): Search Network Campaigns, Quality Score, Ad Rank & Bid Strategies
› Google Display Network, Video/YouTube Ads & Retargeting / Remarketing campaigns

6 Module 6: Email Marketing, Google Analytics 4 (GA4) & Reporting

› Email Marketing Automation: Building subscriber lists, Lead Magnets & Newsletters
› Google Analytics 4 (GA4): Traffic Sources, User Behavior, Events & Conversion Tracking
› Calculating ROI, ROAS (Return on Ad Spend), CAC, and preparing Client Pitch Decks
› Freelancing Roadmap: Finding clients on Upwork/Fiverr, Agency Setup, and Job Interview Preparation

🎯 What You Will Master

✓ Plan, implement, and manage profitable 360-degree digital marketing strategies.
✓ Rank websites on Google Page 1 using On-Page, Technical, and Local SEO techniques.
✓ Launch high-converting lead generation ad campaigns on Facebook, Instagram, and Google.
✓ Dominate local search results using optimized Google Business Profiles.
✓ Analyze website traffic, campaign ROI, and customer journeys using Google Analytics 4.
✓ Gain practical expertise to work as an in-house digital marketer or launch a freelance business.

💼 Career Opportunities

★ Digital Marketing Specialist / Executive
★ SEO Specialist / SEO Analyst
★ Social Media & Meta Ads Manager
★ Google Ads / PPC Specialist
★ Content Marketing Strategist
★ Freelance Digital Marketing Consultant
★ Digital Agency Founder / Growth Hacker

Admissions Open

Enquire for Digital Marketing

Get syllabus PDF, batch schedule, and fee details.

+91

📍 Ranchi Lab: Circular Rd, Near Lalpur Chowk

📍 Daltonganj Lab: Redma Chowk / Court More

📞 Direct Call: +91-7677850666

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