📍 Daltonganj Campus Practical Training

Digital Marketing Course in Daltonganj

Master Digital Marketing with 1:1 computer lab training at The Earth Computer Institute Daltonganj branch (Near Court More & Zila Parishad Complex). Personalized guidance for college exams, competitive programming, and corporate job placements.

📞 +91-7677850666

Daltonganj Lab Batch Highlights

⏱️ Course Duration: 3 Months (Approx.)

🎯 Eligibility: 10th / 12th / Any Graduate / Business Owners / Freelancers

📍 Campus: Main Road, Near Court More / Redma Chowk, Medininagar, Palamu, Jharkhand - 822101

⏰ Lab Hours: Monday - Saturday: 7:30 AM - 7:30 PM | Sunday: Doubt Solving Sessions

✓ 2-Day Free Demo Class Available in Daltonganj

Why Learn Digital Marketing at The Earth Institute Daltonganj?

Learn how to promote businesses online and build high-income digital growth skills.

At The Earth Computer Institute (Ranchi & Daltonganj), our Digital Marketing certification program is designed for students, job seekers, entrepreneurs, and working professionals. You will gain 360-degree expertise in Search Engine Optimization (SEO), Google Business Profile local ranking, Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube PPC), Content Creation, Email Marketing Automation, and Google Analytics 4 (GA4).

Learn to drive organic traffic, run high-converting paid ad campaigns, generate verified business leads, and measure campaign ROI through live practical assignments and case studies.

At our Daltonganj campus, students receive individual high-performance PC access with modern IDEs and compilers. Our experienced instructors conduct step-by-step code walkthroughs, weekly module assessments, and project code reviews.

Complete Digital Marketing Syllabus (6 Modules)

Module 1: Module 1: Fundamentals of Digital Marketing & Brand Strategy

› Traditional vs Digital Marketing, Inbound Marketing concepts & Buyer Persona mapping
› Digital Marketing Funnel: Awareness, Consideration, Conversion, and Retention
› Competitor Analysis, Market Research & Digital Branding Strategy
› Website Fundamentals, Landing Page Structure & Conversion Rate Optimization (CRO)

Module 2: Module 2: Search Engine Optimization (SEO) & Google Ranking

› How Search Engines Work: Crawling, Indexing, and Search Algorithms
› Keyword Research & Competitive Gap Analysis with industry tools
› On-Page SEO: Title Tags, Meta Descriptions, Headings, URL Structure, and Schema Markup
› Technical SEO: Core Web Vitals, Mobile-friendliness, XML Sitemaps, and Robots.txt
› Off-Page SEO: High-Authority Backlink Acquisition, Outreach & Guest Blogging
› Google Search Console setup, Indexing Audits, and Performance Tracking

Module 3: Module 3: Local SEO & Google Business Profile (GBP)

› Google Business Profile (formerly GMB) Setup, Verification, and Category Selection
› Ranking in the Local 3-Pack on Google Maps for Ranchi & Daltonganj searches
› Local Citations, NAP Consistency (Name, Address, Phone) & Review Management
› Hyper-local Geo-targeted campaigns to drive walk-in customers and telephone enquiries

Module 4: Module 4: Social Media Marketing (SMM) & Content Creation

› Instagram & Facebook Marketing: Organic Growth Strategies, Reels, Stories & Carousels
› LinkedIn Marketing for B2B Lead Generation and Professional Personal Branding
› YouTube Channel Setup, Video SEO, Keyword Tagging, and Monetization basics
› Graphic Design & Content Creation with Canva and AI Copywriting tools (ChatGPT, Jasper)

Module 5: Module 5: Paid Advertising - Meta Ads & Google Ads (PPC)

› Meta Business Suite & Ads Manager: Campaign Objectives, Ad Sets & Placements
› Laser-targeted Audience Segmentation: Detailed Demographics, Interests & Lookalike Audiences
› Google Ads (PPC): Search Network Campaigns, Quality Score, Ad Rank & Bid Strategies
› Google Display Network, Video/YouTube Ads & Retargeting / Remarketing campaigns

Module 6: Module 6: Email Marketing, Google Analytics 4 (GA4) & Reporting

› Email Marketing Automation: Building subscriber lists, Lead Magnets & Newsletters
› Google Analytics 4 (GA4): Traffic Sources, User Behavior, Events & Conversion Tracking
› Calculating ROI, ROAS (Return on Ad Spend), CAC, and preparing Client Pitch Decks
› Freelancing Roadmap: Finding clients on Upwork/Fiverr, Agency Setup, and Job Interview Preparation

Learning Outcomes & Skills

✓ Plan, implement, and manage profitable 360-degree digital marketing strategies.
✓ Rank websites on Google Page 1 using On-Page, Technical, and Local SEO techniques.
✓ Launch high-converting lead generation ad campaigns on Facebook, Instagram, and Google.
✓ Dominate local search results using optimized Google Business Profiles.
✓ Analyze website traffic, campaign ROI, and customer journeys using Google Analytics 4.
✓ Gain practical expertise to work as an in-house digital marketer or launch a freelance business.

New Batches in Daltonganj

Enroll for Digital Marketing

Reserve your workstation at our Daltonganj lab.

Campus: Main Road, Near Court More / Redma Chowk, Medininagar, Palamu, Jharkhand - 822101

Helpline: +91-7677850666